An Overview

In the business world, going forward with any new venture without a proper marketing plan isn't a decent idea. Having a proper marketing strategy plan for self-promotion will help guide you towards your ultimate goals, keeping you on a pathway towards the success you seek.

 

 

 

 

Making art is the fun part. Now you've got you to get your work out there! not sure the way to market your art? Not a problem—we have all the ideas and tricks to assist you to find out how to market yourself as an artist. Let’s dive in!

 

1. Focus On Your Vision

This step is typically different for every and each artist. First and foremost, you’ve needed to determine what your goals are, both short-term and within the end of the day. Are you looking to become a full-time artist, hoping to supplement an income, or content with this being a hobby? Each vision will lead you down different paths, so it's important to understand where you ultimately want to finish up.

Of course, we all want to achieve success, but what does success appear as if to you, as an artist? for a few, it’s measured in financial prosperity, while for others recognition for their work gives them the sensation of accomplishment.

• Aim to sell a certain number of pieces every month. That number will depend on your previous sales, and how much you can create in a month.
• Plan to take part in a certain number of exhibitions in a year. This one is good for more established artists.
• Plan to enter a certain number of art competitions, in order to get your art seen by more people. This can work for those who are new to selling their work.

 

2. Create Your Own Website

Save yourself a while and accompany an online portfolio platform; you'll build your site within minutes! Choose one that gives you a free trial, so you'll see if it’s the proper fit for your needs.

Choose a layout and template that are attractive and simple to navigate; when it involves marketing your art, you would like something fresh and modern, but timeless also.

Attend Art Exhibitions and Fairs

 

3. Attend Art Exhibitions and Fairs

Here you'll meet many art fans, professional artists, and industry pros like gallery owners and agents. Making these contacts are extremely important; they will keep you within the loop about new opportunities—like which art galleries are trying to find submissions—and assist you in marketing your art, whether it’s sharing your art show on their social feeds or suggesting popular artists you'll collabo with. Don’t forget to bring your business cards, and hand them bent everyone you meet! It seems like a little thing, but even a well-designed card can really help with artist promotion.

 

4. Join Artist Organizations

Besides offering plenty of networking opportunities, these organizations can often provide workshops, artist promotion and advocacy, resources, and more.

There are many artist organizations based in specific states or cities, so take a glance at any local organizations you would possibly wish to join. There also is a spread of national organizations.

 

 

5. Get Touch with Social Media

Social media may be a powerful tool that you simply can use to increase the reach of your business.

Billions of individuals from across the world use social media a day to find visually stunning photographs, paintings, and imagery – they might be watching yours!

Set up a business page on different social media platforms than start posting about your artwork, your inspiration, your business, you, or anything related, to create an audience that's interested in your work.

There are thousands of useful hashtags, groups, and pages where you'll post your artwork and access even more people that could also be curious about your work.

 

 

6. start blogging

Adding a blog to your online portfolio will go an extended way in marketing your art, since creating unique content for your site will help improve its search rankings.

Blog posts also offer an opportunity to show off your value as an artist. Whether you’re giving a behind-the-scenes check out your processor providing some tips for your fellow artists, info-packed blog posts demonstrate your wealth of data and position you as an industry leader.

 

7. Add an online store

Another key art marketing strategy for artists is using referral sites and online shopping pages like Spenowr to market and sell your work.

Online platforms are great places to urge started selling artwork if you don’t have already got a website, and even then, they will be very useful for extra sales or referral traffic.

Now that you simply have an excellent online portfolio that showcases your art, why not make it easy for visitors to get one among your pieces? You’ve already drawn them in and got them curious about your art, so fixing a web store ensures you don’t miss out on potential sales. Once these pieces are on the walls of collectors and clients, they will spark interest in other buyers—effectively doing all of your art marketing for you!

Pick a web portfolio platform that gives online store functionality. By selling on to clients, you'll avoid transaction fees that are typical of some online marketplaces.

Selling artwork has never been so simple! However, it's a competitive marketplace out there, so it can help to find out some specialist tips and tricks for a way to sell your artwork on referral sites.

 

8. create marketing strategies for artists

There are numerous alternative ways that you simply can attract people to your artwork, all it takes maybe a good plan and commitment to putting together your business.

However, you decide to market your artwork, confirm that you simply try and test different channels so as to find the simplest key marketing strategy for you.